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Ready to make some news? Organizations that successfully work with reporters, editors, and opinion makers are more visible, better able to advocate for their missions, and more successful in their efforts to raise money to support their work. Peter Panepento and Antionette Kerr have worked both as reporters and as media relations professionals and they’ve developed a G.R.E.A.T. approach to nonprofit media relations — Goal-oriented, Responsive, Empowered, Appealing and Targeted. This book serves as your guide for building and carrying out an effective modern media-relations strategy. While there are plenty of other books that offer instruction on media relations, this one is written specifically for those who work for nonprofits and foundations.
This book can serve as your guide for building that strategy. While there are plenty of other books that offer instruction on media relations, this one is written by two trained journalists and nonprofit leaders. It offers practical strategies to navigate today’s media landscape from citizen journalism to fake news.